Rosie staff all of a Twitter on breastfeeding benefits | Cambridge University Hospitals
 
We've won many awards
 
Exciting new nursing apprenticeship pathway opportunities CUH / ARU
 
Welcome subsidy £1000 and loan package up to £3000 for all UK recruited Nurses, Midwives, ODPs and Radiographers (bands 5&6)

Rosie staff all of a Twitter on breastfeeding benefits

01 August 2018
Cambridge’s Rosie Maternity Hospital staff are to harness the power of social media platforms like Twitter and Facebook to highlight the importance of breastfeeding.

A team of 16 midwives and maternity support workers will mark World Breastfeeding Week by posting “brelfies” – pictures of them breastfeeding when they had their own children. The brelfies – a play on the word selfies – will be posted between 1 and 7 August to show how breast milk provides all nutritional needs for babies’ wellbeing. 

We will be asking other staff and the Trust’s followers to share their own #brelfies to help normalise breastfeeding.

In the Rosie more than 80 per cent of mothers breastfeed and women and their families receive a range of support, advice and encouragement to help them to feed their babies in the way they would like to.

Infant feeding specialist midwife, Lesley Bennett, says that the World Health organisation recommends exclusive breastfeeding for the first six months of life and that there are benefits for both mother and baby to continue for two years and beyond.

Studies show breast milk has many health benefits, including a reduction in sudden infant death syndrome (SIDS), childhood leukaemia, diarrhoea and vomiting, obesity, and cardiovascular disease in adulthood.

For mothers it can reduce the chances of breast and ovarian cancers, weak bones, obesity and cardiovascular disease. Other benefits of breastfeeding include:

  • It is perfectly designed for babies 
  • It is available whenever babies need it
  • Any amount has a positive effect
  • The longer mothers breastfeed, the longer the protection and benefits.
  • It protects babies from infections and diseases
  • It builds a strong emotional bond between mothers and babies

Lesley said: “I sent an email to my colleagues with the idea of sharing photos of themselves breastfeeding on social media to raise awareness how breastfeeding meets all the nutritional needs of a baby. I was amazed by the response – my email inbox went berserk!

“Learning how to breastfeed takes time and requires support. The benefits of breastfeedingare huge and my colleagues in the Rosie were keen to raise awareness by showing how they too had their own stories and photos to share.”